womensweardaily: SJP Shoe Line Gets Social Media Push
Sarah Jessica Parker is entering what is for her the unfamiliar territory of the World Wide Web to promote her new footwear line, SJP Collection, which launches exclusively at Nordstrom on Friday.
The multitiered marketing push will be based around a Pinterest campaign — “A Day in Her Shoes, SJP: Wear to Go” — but the content will be simultaneously promoted across other social channels such as Instagram, Facebook, Twitter and Vine. Parker is also doing more traditional marketing for the line, making personal appearances in Nordstrom doors in Seattle, Los Angeles, Dallas, Chicago, Miami and a pop-up store in New York’s SoHo neighborhood. For More